Lights

As our previous article discussed, adding a prefix or a suffix to a desired generic term extends your options to target a particular market with your name. There are some benefits as well as downsides to doing it, and not all prefixes and suffixes work in all situations.

There’s really an unlimited amount of prefixes and suffixes to choose from, but we’ve put together a list of 300 total as a starting point, along with some additional ideas that give further options. Many of these are general and can be used in most cases, but some have particular uses and have been included primarily because they are used often. Never assume that a combination of any one of these and your targeted generic term makes a good name to use – think carefully about what the name conveys, whether the complete brand would be strong and whether your market would respond well to it.